Daewoo Forklifts Massachusetts
Start-up of the forklift business
During the latter part of the 1960s, Korea promoted a national expansion of the industrial machines business. During that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. began to import assembled forklifts and sell them to large businesses, the armed forces and state-run corporations. In the year 1976, Korea Machinery Co., Ltd. merged with Daewoo Heavy Industries Ltd. The company established sales and service outlets throughout the country and, a few years later, opened its own forklift production plant. Product development and quality improvement through continuous technical training were the plant's primary focus.
Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift business went as high as 90%. By the 1980s, the sales of the company increases and technological improvements had drawn the interest of the American company, Caterpillar Industrial Inc. The two firms entered a joint-venture project in the early part of the 1980s to deal with competition faced by Caterpillar within the US forklift market. Daewoo's forklift sales skyrocketed and a new plant was built in 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts meant for export. During the early 90s, Daewoo went global with a worldwide sales network. New models were developed as an independent brand using Korean technology.
Development of new models
The G5 series was the very first series of proprietary models, developed in the year 1998. These models were 1800 kg - 3000 kg internal combustion trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. Many performance and durability tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of major components. These centers have obtained worldwide respect.
The G5 series is renowned for low environmental impact and operator comfort. The G5 is known throughout the world for being reliable, operator friendly and durable. The series rated high among clients in large-scale, after sales surveys as part of a consumer-oriented advertising strategy for these models.
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